What is m-commerce?
Mobile commerce (or m-commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. In 2021, it’s forecast to rake in some US$3.5 trillion, making up almost three quarters of total e-commerce sales worldwide1. Right now, your potential customers are scrolling, browsing, and researching new products and brands through their mobiles. They can order almost anything, from anywhere, at any time.
Mobile shopping is shifting their traditional paths to purchase too. Did you know, for example, that 55% of US consumers2 buy something online after discovering it on social media? All the more reason for your Instagram, Facebook and TikTok game to be up to scratch.
The message is simple, if your e-commerce website is not mobile friendly, then you can wave goodbye to a significant portion of sales. Consumers want the mobile commerce shopping experience to be seamless, and to be able to complete their purchases – including payment – in a few taps. If they can’t, they’ll simply abandon their carts.
So, where should your business start with m-commerce?
Download this FREE guide to learn how best to shape your m-commerce offering to engage more customers. From selling on social, to understanding how different purchasing trends affect different generations, to looking at what the biggest players are doing to get it right, Mobile Commerce 101 will help you hit the ground running with your own offering.