je has its origins in Australia. Alongside our thriving online store, we have now grown to nine boutiques across New South Wales, Victoria, Queensland and South Australia.
In 2012, the label debuted at Australia’s Mercedes-Benz Fashion Week and has grown greatly in popularity in the time since. In 2015, Australian department store Meyer exclusively signed Aje, and the label continues today to be the best performing contemporary designer brand in Meyer’s stores.
This year, due to consistent international interest, Aje has opened its doors to the global wholesale market. Having showcased collections in both Los Angeles and Paris, we received strong cut-through in both the European and US markets.
The Los Angeles demographic seems to resonate particularly well with the Aje brand, and we are already working closely with major wholesalers in this region.